Achieving a competitive edge over other Amazon sellers has become more challenging than before. One of the reasons for such a challenge is the increasing number of competitors in the Amazon marketplace.

According to research, there are nearly 10 million seller accounts across Amazon's global marketplaces and counting. Thus, making Amazon one of the most active and competitive eCommerce websites.

In view of the above, Amazon sellers must strive to distinguish their products, brand, and store from their competitors. The best way to increase sellers' competitive advantage in the marketplace and boost their business performance in 2022 is to utilize various Amazon seller tools and services, some of which are highlighted in this article.

Benefits of Using Amazon Seller Tools and Services

Before we delve deeper into specific tools and services for your Amazon business, here are some known benefits of incorporating these tools and services into your Amazon venture.

 

●       Time and Money Saver

The vast majority of Amazon sellers depend on seller tools and services to expedite some of the critical aspects of the business. Instead of settling with manual processes, sellers use tools and services to save time and money.

For example, some sellers would rather use an AI repricer to automate repricing instead of dealing with the laborious task of manually adjusting the prices of their listings.

Moreover, instead of hiring an additional workforce to do tasks such as keyword or competitor research, some sellers would instead use seller tools or services to perform the task on their behalf. Sellers can then focus on other essential aspects of their Amazon business while waiting for the results.

 

●   Competitive Advantage

The use of Amazon seller tools and services increases the competitive advantage. Since these tools and services are equipped with sophisticated interfaces and data analytics, it can be easier for sellers to adjust their tactics and implement better approaches, be it in marketing, research, sales, or price adjustments.

 

●   Seamless Integration

Another reason numerous sellers use Amazon seller tools and services is to benefit from seamless integration. Most of the available tools can easily integrate with other software because of their intuitive interface. Therefore, making it much easier to apply any changes to your approach across all aspects of your business.

 

 Best Amazon Seller Tools and Services for Your Business

Many eCommerce sellers would attest to the benefits of using seller tools and services. If you plan to expand your Amazon business or improve its overall performance in 2022, here are some of the highly suggested tools and services you should try.

 

●   Product Research Tools

Having the right product for your Amazon business remains one of the essential elements for success. Whether you choose Amazon FBA or FBM, you should ensure that the products you will list on the marketplace will entice shoppers and later on make a purchase.

Finding the right product to sell on Amazon is not just a matter of luck; it requires planning and product research. To help you evaluate the items for your inventory, sellers use product research tools.

Product research tools are designed to expedite your product sourcing. These tools can help you find the winning products for your Amazon business while providing you with the necessary information to help you decide whether or not to add the product to your inventory.

 

●   Amazon Repricers

Having an excellent product to sell on Amazon is not an assurance that it will automatically generate a huge profit. Sellers should take care of some aspects of the business, including product pricing.

Since Amazon is a highly competitive marketplace, price adjustments are crucial in attaining a competitive edge. It is especially true when the marketplace experiences more than 2 million price adjustments on a daily basis.

Product price is one of the deciding factors for shoppers. To entice more shoppers to check your product and ultimately purchase your item, you should be able to offer a competitive price.

 Offering a competitive price along with constant price adjustment can be a daunting task for sellers. Hence, the use of AI repricers like Seller Snap is crucial. An AI repricer will automate the repricing process to help you achieve a competitive price point for your listings.

 Another known benefit of an Amazon repricing software is increasing the Buy Box win rate. Additionally, a repricer can also help you avoid the Amazon price wars that can be detrimental to your business.

 

●   Advertising Tools

Advertising is an essential part of any business, including the Amazon business. The good thing about Amazon is they offer their own on-site advertising tools via Amazon Ads.

Amazon Ads is an advertising solution Amazon introduced to help sellers reach more audiences. Some of the highly utilized Amazon ads include the following:

Sponsored Products

This advertising solution can help sellers show off their products to customers. It will create ads that will appear in related shopping results and product pages for customers to see. This advertising solution will showcase products from your listings and is relatively easy to use, requiring no prior advertising experience from sellers.

Sponsored Brands

This particular advertising solution by Amazon aims to drive brand discovery by showcasing your brand on shopping results. Sponsored Brands can help drive traffic to your store and increase sales with the help of creative ads appearing on relevant search results.

A statistical insight from Amazon reveals that Sponsored Brands contributed to a 57.8% increase in conversion rate and a 108.1% increase in CTR.

Sponsored Display

If you are looking for self-service, programmatic display ads that you can use on and off the Amazon website, you can try Sponsored Display. This Amazon advertising solution can help you reach your business goals through intuitive and unique retail-aware ads. The primary purpose of this ad is to help you increase brand awareness, consideration, purchases, and loyalty with relevant audiences.

 

●   Inventory Management

Whether you are selling apparel or electronic devices and accessories, having the proper stock levels to meet market demand is crucial. It is beneficial to have an inventory management tool to ensure that the products are available at the right time and place.

An inventory management software can help track your inventory levels, sales, deliveries, and orders from your Amazon sales channels. In lieu of software, you can also utilize inventory management services, especially if you are already handling hundreds of listings and thousands of inventory items.

 

●   Product Sourcing Services

If you wish to have expert insight regarding product sourcing, you can ask for the assistance of service companies specializing in product sourcing. They will assist you with sourcing the right product for your business and brand creation.

Unlike product research tools, a product sourcing service conducts online and offline product research. They have the workforce and other resources to perform extensive research of items, suppliers, and price negotiations on your behalf.

 

 

Invest in Tools and Services

Amazon tools and services can drastically improve the performance of your business. Hence, top online entrepreneurs and Amazon sellers invest in tools and services to enhance their Amazon tactics, strategies, sales, and production.    

 Investing in seller tools and services would mean obtaining a competitive advantage over other Amazon sellers. Depending on your specific needs, you can find numerous tools and services available in the market today, including those that specialize in multiple Amazon tasks, including Amazon ad campaigns, inventory management, and more.

You can tap the experience and expertise of these Amazon service websites and make it a one-stop-shop for your Amazon business needs.