In today's digital age, online shopping has become an essential way for customers to conveniently purchase products and services. However, navigating the complexities of selling on Amazon, the largest e-commerce platform, is not as simple as making purchases.
Running a successful seller account on Amazon poses challenges for both experienced and new members of the platform. One particular hurdle that many sellers encounter is dealing with suppressed listings on Amazon.
Suppressed Amazon listings occur when your product listings do not meet Amazon's standards and guidelines, resulting in their suppression. This issue is prevalent and can have a significant impact on your business. It can hinder product visibility, leading to reduced customer trust and ultimately affecting your sales figures.
In this blog post, we will delve into the world of Amazon suppressed listing, understand their implications, and explore effective strategies to resolve them.
What is Amazon suppressed listing and How it Impact your Amazon Business
One of the challenges with suppressed listing on Amazon is that sellers may not even be aware of the problem unless they are actively monitoring their listings. It is crucial to stay informed and take immediate action when suppressed listings occur.
By addressing these issues promptly and implementing effective strategies, you can maintain a strong online presence, attract more customers, and ensure the continued growth and success of your Amazon business.
Suppressed Listings affect your visibility.
As an Amazon seller, you know that visibility is key to success on the platform. If your listing is unavailable to shoppers, you need to find a solution in the soonest time possible. Making your listings visible, or even getting it to the top of Amazon’s search rankings is critical to building your credibility as as seller.
In fact, studies show that a staggering 70% of shoppers on Amazon never click past the first page of search results. This means that if your listings are suppressed and buried deep within the search rankings, you could be missing out on a significant portion of potential customers.
It's imperative to address this swiftly and effectively to ensure that your products are visible to the millions of shoppers searching on Amazon through an optimized product listings.
Suppressed Listings erode customer trust.
Suppressed listings not only affect your product visibility but also erode customer trust. When shoppers come across an Amazon listing that is suppressed, they may question the credibility and reliability of the seller.
Research indicates that 84% of consumers trust online reviews as much as personal recommendations. This means that negative perceptions caused by suppressed listings can have a lasting impact on your brand reputation and customer perception.
By resolving this promptly, you demonstrate your commitment to providing a seamless shopping experience, build trust with customers, and increase the likelihood of positive reviews and repeat business.
Suppressed listings impact your sales performance.
Ultimately, suppressed listings directly impact your sales performance. Did you know that 56% of all product searches online start on the Amazon platform?
This presents a massive opportunity for Amazon sellers, but if your listings are suppressed, you're missing out on potential sales. Whether it's due to incomplete product information, policy violations, or safety complaints, addressing suppressed listings is not just about compliance but also about maximizing your revenue potential.
By taking proactive steps to resolve listing suppression, you increase the chances of your products appearing in relevant search results, attracting more customers, and ultimately boosting your overall business performance on Amazon.
In the following sections, we will dive deeper into identifying them in your Seller Central account, and providing actionable steps to resolve them.
What are some common reasons for a product listing to be suppressed on Amazon?
There are several reasons why your listings may get suppressed. Understanding why Amazon suppressed your listings is the first step toward preventing them. Here are some of the most common causes that led to suppressed listings:
Incomplete or improperly formatted product information:
- Missing detailed product description or incomplete bullet points.
- Incorrectly formatted titles that don't meet Amazon's guidelines.
- Poor quality images or missing images for your products.
Missing required data:
- Failing to provide accurate product dimensions or weight.
- Not including essential brand information, such as brand name or manufacturer details.
- Omitting crucial identifiers or codes for your products.
How do I deal with suppressed listings on Amazon?: Strategies and Step-by-Step Guide
Knowing how to identify Amazon suppressed listings is crucial in taking swift action to resolve them. We will provide you with step-by-step instructions on how to navigate your Seller Central account to identify any suppressed listings.
Additionally, we will discuss best practices for addressing specific types of suppressed listings, such as incomplete product information or policy violations. You will discover actionable tips and strategies to update product information, rectify policy issues, and reinstate your suppressed listings.
By implementing these strategies, you can restore visibility to your products and regain momentum in your Amazon business.
Identify the specific reason for suppression
Review the suppression notifications and take note of the specific issues affecting each listing. This could include missing information, policy violations, or noncompliance with Amazon's guidelines.
Update product information
For incomplete or improperly formatted product information, navigate to the affected listings and make the necessary updates. Ensure that all essential details, including titles, descriptions, bullet points, and images, are accurate and meet Amazon's guidelines.
Monitor and maintain listing compliance
Regularly monitor your listings and ensure ongoing compliance with Amazon's guidelines. Stay updated on policy changes and proactively address any issues that may arise to prevent future listing suppressions.
How to Fix Suppressed Listings in Seller Central
To identify and fix suppressed listings in your Amazon seller central account, here are the following steps:
- Log in to your account and click on the "Inventory" tab.
- Select "Manage Inventory" page from the drop-down menu.
- In the horizontal menu, select "Suppressed."
Note: The "Suppressed" option will only be visible if you have suppressed listings to address.
- On the "Fix your products" page, you can view all the suppressed listings or click on "Attribute" to filter by specific types of issues.
- There are two options to fix suppressed listings:
Option A: In the "Issue(s) to fix" column, enter the missing values or select them from the drop-down list for each listing, and click "Save."
Option B: For listings that cannot be fixed in the editable grid, click "Edit" and proceed to the "Edit product info" page. In this section, you will find highlighted missing product details and informational messages explaining the issues.
Enter the missing values for non-image issues and click "Save and Finish." For image issues, refer to the guidelines on the "Product image requirements" page and upload valid product images accordingly.
Alternatively, you can do the following steps:
- Access your Seller account: Log in to your account using your credentials.
- Navigate to the "Listing Quality Dashboard": Once logged in, locate the "Performance" tab in the top navigation menu and select "Listing Quality Dashboard" from the dropdown menu.
- Review the dashboard for suppression notifications: The Listing Quality Dashboard will display any suppressed listings associated with your account. Look for notifications or alerts indicating suppressed listings.
- Check the "Suppressed Listings" report: Within the Listing Quality Dashboard, access the "Suppressed Listings" report. This report provides a detailed overview of the specific products that are currently suppressed.
- Interpret suppression notifications: Examine the reason provided for each suppressed listing. Amazon will provide specific information about why the listing was suppressed, such as incomplete product information or policy violations. Understanding the cause is crucial for effectively resolving the issue.
Once you have successfully addressed and resolved all the listed issues, Amazon will promptly remove the suppression, and your listing will regain visibility on the platform.
Monitor your listings regularly to ensure they remain active and compliant. Keep an eye on any new notifications or issues that may arise, and promptly address them to maintain a healthy selling account.
Next Steps: Never Let Suppressed Listing Hold You Back
Resolving suppressed listings on Amazon is a critical aspect of running a successful business on the platform. The impact of suppressed listings on product visibility, customer trust, and sales performance cannot be underestimated. Throughout this blog post, we have delved into the world of suppressed listings, providing valuable insights and guidance to help you navigate this challenge effectively.
By following the guidance and strategies outlined in this blog post, you can overcome the challenges of suppressed listings and position your business for success. Remember, taking swift action to resolve suppressed listings is crucial to maintaining your product visibility, customer trust, and overall business performance on the Amazon marketplace.
If you're feeling overwhelmed or unsure about navigating the world of suppressed listings, don't hesitate to reach out to Seller Candy. Our team of experts is ready to assist you in resolving suppressed listings and optimizing your Amazon business.
Don't let suppressed listings hold you back any longer. Take action today and unlock the full potential of your Amazon business.
