Amazon sales events are some of the most lucrative opportunities for sellers to boost their revenue and gain widespread exposure.
Whether you're a seasoned Amazon seller or just starting out, it's crucial to be well-prepared to make the most of these events.
In this blog post, we'll walk you through the top 10 tips to help you prepare for any Amazon sales events and get the most out of it.
1. Define your Goal
Clearly define what you want to achieve during sales events. It could be expanding your customer base, boosting sales, promoting a new product line, or increasing brand visibility. Having a specific goal will help you create focused strategies and measure the success of your sales event campaigns.
2. Select Products to Focus On
Choose products that are popular and have a high demand among sales event shoppers. Consider offering discounts on items that are already selling well or that align with the deals and promotions associated with the event. This will attract more customers and increase the likelihood of generating sales.
3. Make sure you have enough inventory
When gearing up for an Amazon sales event, one of the most critical steps is ensuring you have an ample supply of your best-selling items. Analyze your past sales data to forecast the expected demand during the event and send your inventory to fulfillment centers accordingly. Effective inventory management is going to be your secret weapon to meet surging customer demand during the event.
4. Optimize your Amazon Product Listings
Ensure that your product listings are optimized to maximize visibility and conversion rates. Begin by conducting keyword research to find the relevant search terms customers are likely to use when looking for your product on Amazon. Incorporate these keywords into your product titles, bullet points, and product descriptions to improve your chances of ranking higher in the search results. Use high-quality images and compelling A+ content to effectively present your products and captivate potential buyers.
5. Create a dedicated subcategory page in your Amazon Store exclusively for sales event offerings
To make it easier for potential shoppers to browse and discover all your deals and discounts, create a dedicated subpage in your Amazon store and list all products with active deals & discounts.
Utilize Amazon Store-linked Sponsored Brands Ads to advertise your sales event deals and direct shoppers to the sales-specific subpage on your store. Furthermore, if you’re running off-Amazon ads, driving traffic to the deal-specific page can increase the likelihood of conversion from that traffic too.
6. Adjust Bids for sales events
Given the increased competition, consider setting your bids to the maximum amount you can afford to pay for a click to remain competitive. This is crucial as your competitors are likely to adopt an aggressive bidding strategy during sales events, aiming to capitalize on this big opportunity. Thus it is important that your bids are also adjusted to remain competitive during the event.
7. Review Your Daily Budget for Higher Traffic
Prepare for a spike in impressions and clicks in your campaigns during the sale event, which may exhaust your budget quicker than usual. Thus it is important to ensure that you allocate a considerably higher budget to your campaigns during high-traffic events to maintain ad visibility throughout the day.
With software like Adbrew, you can identify campaigns that have high budget utilization on normal days and are more likely to go out of budget during the event period, and then automatically increase the budget of such campaigns through automation rule.
8. Set up and test your Sales-Specific campaigns early
To maximize the visibility of products for which you are running deals on event days, it is advisable to launch new deal-specific campaigns. You can leverage data and insights from past sales event campaigns as a foundation for crafting these new campaigns.
Additionally, it is important to create these campaigns at least one or two weeks prior to the event. This is because certain campaign types, such as Sponsored Brands and Sponsored Brands Video Ads, may require approval from the Amazon ads team. Furthermore, some new campaigns may take time to get impressions, so creating them in advance allows for ample preparation.
9. Setup Remarketing Campaign for the post-sales event period
Setting up a remarketing campaign for the post-sales event period is a smart strategy to re-engage potential customers who showed interest in your products during the event but did not convert. By creating a remarketing campaign, you encourage users to revisit your listings and reconsider their purchase.
10. Offer Competitive Discounts
What draws shoppers in during sales events? It's discounts, of course. That's why it's crucial to provide a compelling discount in your product category.
Before setting your discount rates, take some time to research your competitors' past pricing data. Look at similar products and see what discounts they were offering during the same event last year, and then make your discount decision.
Conclusion
In wrapping up our discussion, it's evident that Amazon sales events serve as prime opportunities for sellers to enhance their product visibility and drive sales. Through meticulous planning, optimized listings, strategic inventory management, and leveraging data insights, you can position yourself for a prosperous event. Remember, preparation is key, and by implementing these practical strategies in advance, you can maximize your chances of a successful sales event.
About the author
Shivam Kumar, Senior E-commerce Manager at Adbrew, is a specialist in Amazon PPC and is helping numerous brands grow across the globe. Adbrew is a powerful Amazon advertising platform that helps agencies, brands, sellers, and aggregators thrive on Amazon with data-driven insights, expertly curated strategies, and cutting-edge automation. Amazon has recognized Adbrew as a winner in Performance APAC and a finalist in three distinct categories at the prestigious 2023 Amazon Ads Partner Awards for innovation in technology and unparalleled performance delivery for its partners.
