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How to keep up with Amazon as an Agency

7-minute read

In the ever-evolving world of e-commerce, Amazon has established itself as a dominant force. With its immense customer base and endless possibilities, it's no wonder that businesses are flocking to become Amazon business owners. 

Annual Amazon revenue

Data source: Macrotrends.net

Recent reports noted staggering statistics highlighting the immense potential of this e-commerce platform: 

However, staying ahead of the curve and successfully navigating the Amazon landscape requires a strategic approach. Especially since Amazon introduces new algorithms, updates policies, and shifts the competitive landscape every now and then. 

This non-stop change can be overwhelming for Amazon sellers and vendors.  Which in turn creates a demand for expert guidance and support. That's where Amazon agencies come into play.

Never talk to Amazon Seller Support Again

Amazon agencies have become important for sellers and Amazon-related businesses. They help navigate the complexities of selling on the Amazon platform. 

In this blog, we will discuss the changes and challenges that define Amazon. It also covers why Amazon agencies have grown in importance.

What we’ll talk about:

  • The Amazon Ecosystem
  • Challenges Faced by Amazon Agencies
  • Strategies to Keep Up With Amazon
  • The Future of Amazon Agencies

Understanding the Amazon Ecosystem

Amazon's ecosystem is a multifaceted web of processes, policies, and players. It is a global marketplace that hosts more than 9 million sellers, making it one of the largest e-commerce platforms in the world. Understanding the complexity of this ecosystem is vital for any entity aiming to succeed in the Amazon marketplace.

Amazon accommodates a diverse range of sellers, including individual entrepreneurs, small businesses, and large corporations. With millions of active sellers worldwide, the competition is fierce. This multitude of sellers means that staying competitive on Amazon demands an in-depth understanding of the platform's intricacies.

third party Amazon sellers

Source: Amazon

Among the various types of sellers on Amazon, third-party sellers form a significant part of the ecosystem. These sellers use Amazon as a platform to reach a vast customer base. They are not Amazon employees but rather independent businesses. Amazon enables them to sell their products on its platform, serving as a mediator between these sellers and customers.

Third-party sellers can be further divided into various categories, including private label sellers, resellers, and hybrid sellers who combine both approaches. Each category has its unique challenges and opportunities, but they all play a vital role in the Amazon ecosystem.

Amazon Agencies as a crucial component in Amazon Ecosystem

Amazon agencies are the experts who assist sellers in optimizing their presence on the platform. They provide valuable services such as keyword research, advertising management, listing optimization, and account health monitoring. 

Amazon agencies leverage their expertise to help sellers navigate the challenges posed by Amazon's dynamic ecosystem.

Challenges Faced by Amazon Agencies

As integral components of the Amazon ecosystem, Amazon agencies face their unique set of challenges. These challenges revolve around the ever-evolving nature of Amazon's platform and the high expectations of their clients. Here's an in-depth look at some of the common hurdles Amazon agencies encounter:

  • Algorithm Changes: Amazon frequently updates its search and ranking algorithms. These alterations can significantly impact product visibility and sales. 

For agencies, staying updated with these changes and adapting their strategies accordingly is a constant challenge.

  • Policy Updates: Amazon regularly revises its seller policies and terms of service. Agencies must ensure that their clients' listings and practices comply with these rules, which can be a complex and time-consuming process.
  • Fierce Competition: The vast number of third-party sellers on Amazon creates intense competition. 

Agencies need to help their clients stand out in crowded marketplaces and gain a competitive edge. Achieving this in a dynamic environment is a daunting task.

  • Pressure to Deliver Results: Clients expect tangible results, such as increased sales, higher rankings, and improved product reviews. 

Agencies must consistently deliver on these expectations, even as Amazon's ecosystem undergoes transformations.

Strategies to Keep Up with Amazon Changes

Amid the challenges posed by the Amazon ecosystem, Amazon agencies have devised strategies to not only survive but thrive. These strategies revolve around adaptability, continuous learning, and collaboration. Here's how agencies manage to keep up with Amazon's rapid changes:

Seller Central dashboard

  • Embrace the Power of Data:

In the world of Amazon, data is king. As an agency, it is paramount to continuously monitor and analyze data to identify market trends, consumer behaviors, and competitor strategies. 

Take advantage of Amazon's tools, such as the Seller Central dashboard and Amazon Advertising reports, to gain valuable insights. This data-driven approach will help you optimize your clients' product listings, advertising campaigns, and overall business strategy.

Inventory dashboard 2

Seller Candy has a dedicated Data Analytics Team that closely reviews and analyzes sales trends and reports to help you make sound decisions for your business. 

Connect with us to know how we can help you.

  • Invest in Training and Continuous Learning:
    Given the ever-changing nature of Amazon, agencies should invest in continuous learning. Team members must be trained to adapt to new scenarios and are often certified in various Amazon-related programs. This commitment to learning allows agencies to provide their clients with up-to-date expertise.

Invest in continuous training and certification programs for team members. These should cover Amazon-related topics, including advertising, inventory management, and customer service. Designate regular training sessions or allocate time for online courses to keep the team updated.

Amazon Seller University

You can check out Amazon Seller University, online course platforms such as Udemy, Coursera, LinkedIn Learning, and other marketing blogs and websites. 

Becoming part of this network allows agencies to receive official support and insights from Amazon, which they can then pass on to their clients. This collaboration bolsters their credibility and effectiveness.

  • Stay Updated: 
    Amazon agencies must closely monitor Amazon's official communications, such as seller forums, newsletters, webinars, or even social media channels. These will provide information updates about Amazon's algorithms, policies, and best practices.

Amazon news official X account

Subscribe or follow Amazon's official communication channels and set up alerts to be notified of any significant updates. Dedicate a specific team member to monitor these channels and summarize relevant information for quick dissemination.

  • Leverage Technology:
    To enhance efficiency, Amazon agencies must utilize specialized software and tools. These tools assist with various tasks, such as automated advertising management, keyword research, and sales analysis. 

For instance, Seller Candy utilizes keyword research software such as AHrefs and Surfer SEO, and marketing/ data analytics platforms like Hubspot. You can explore these tools to offer more data-driven and efficient services to clients.

  • Customized Strategies: Successful Amazon agencies create customized strategies for their clients. These strategies take into account the unique challenges and goals of each seller.

    Focus on optimizing product listings, managing advertising campaigns, and improving the overall performance of a seller's Amazon business.

As our practice in Seller Candy, we emphasize the importance of client-centric approaches. We compile case studies showcasing the success of tailored strategies for various clients.

Seller Candy Case Study

By addressing the challenges head-on and adopting effective strategies, Amazon agencies ensure their clients can compete and thrive in the dynamic world of Amazon. 

The Future of Amazon Agencies

The world of Amazon agencies is a dynamic and ever-changing one. As we look ahead, several trends are shaping the future of these crucial partners in the Amazon ecosystem. 

It's essential for agencies to not only keep up with these trends but also anticipate and embrace them. Here's a glimpse into the future of Amazon agencies:

  1. Emerging Trends in the Amazon Marketplace

The Amazon marketplace is evolving at a rapid pace, and Amazon agencies are adapting to these changes:

  • Increased Demand for Expertise: With growing competition on Amazon, sellers are increasingly turning to agencies for their specialized expertise. Whether it's SEO, advertising, or marketplace management, agencies are poised to play an even more critical role in helping sellers succeed.


  • Data-Driven Decision Making: The use of data analytics and insights to drive decisions will become standard practice for Amazon agencies. Understanding consumer behavior and leveraging this knowledge will be essential for clients' success.


  • Global Expansion: Amazon's global presence continues to expand. Agencies are focusing on helping sellers expand their reach beyond their domestic markets. This trend includes localization, international shipping, and navigating the complexities of different regions.

    See our latest podcast on how you can expand your business in Amazon Europe.

    Expanding in Amazon Europe

2. The Role of Agencies in the Future

Amazon agencies are positioned to become indispensable partners in the Amazon journey:

  • Strategic Advisors: As Amazon's platform becomes more intricate, agencies will serve as strategic advisors. They will guide sellers on everything from product launches to advertising campaigns to ensure their success.

  • Comprehensive Support: The future of Amazon agencies lies in their ability to offer comprehensive support. This includes optimizing product listings, managing advertising, providing customer service, and staying ahead of Amazon's ever-changing algorithms.


  • Technological Advancements: Agencies are continually adopting cutting-edge technologies and AI-driven tools to enhance their services. This technology empowers them to provide more efficient solutions to their clients.


  • Collaboration with Amazon: Closer collaboration with Amazon through the Amazon Partner Network is likely to play a more significant role. This partnership will result in agencies receiving official support and insights, which they can pass on to their clients.


In this ever-shifting landscape of Amazon, staying ahead of the curve is essential. For Amazon agencies, this means embracing change, continuously learning, and being prepared for whatever Amazon throws their way. We've explored the challenges they face, the strategies they employ to stay relevant, and the trends shaping their future.

As Amazon sellers, it's crucial to recognize the pivotal role that agencies play in your journey to success. By partnering with these experts, you can navigate the complexities of the Amazon marketplace with confidence.

We encourage Amazon agencies to stay proactive in keeping up with Amazon's changes, to explore new technologies and trends, and to offer sellers the support they need to thrive. 

Together, sellers and Amazon experts agencies can not only keep up with Amazon but also lead the way in this exciting and ever-changing e-commerce landscape.

At Seller Candy, we understand the importance of a strong collaboration in the Amazon ecosystem. We offer comprehensive solutions to Amazon sellers, making their journey smoother and more profitable. 

If you're looking for expert Amazon operations support, feel free to schedule a consultation and explore how we can work together in achieving greater success in Amazon.

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