This checklist is designed to guide you step-by-step through crafting a strong Plan of Action (POA) when appealing an Amazon Seller Policy Violation.
Step 1: Gather the Facts
☐ Locate the violation notice in Seller Central → Account Health → Violations (Policy Compliance or Violations).
☐ Identify the policy broken and ASIN(s) involved.
☐ Collect all related evidence (invoices, supplier communications, product certifications).
Step 2: Fix the Root Problem First
☐ Remove or correct affected listings or detail pages.
☐ Document your changes with screenshots or PDFs before and after your correction as documented evidence.
Step 3: Write the Three-Part POA
☐ Root Cause – Clearly explain what went wrong.
☐ Corrective Actions Taken – Detail how you fixed the immediate issue.
☐ Preventive Measures – Explain your new processes to prevent future violations.
Step 4: Format for Clarity
☐ Use short paragraphs or bullets.
☐ Include headings: Root Cause, Corrective Actions, Preventive Measures.
☐ Keep it to one or two pages.
Step 5: Submit Through the Right Channel
☐ Go to Account Health → Policy Compliance (or Policy Violations) → Appeal in Seller Central.
☐ Upload your POA and all attachments.
☐ Title your document clearly: “POA – [Violation Name] – [Date].”
Step 6: Follow Up and Adjust
☐ Check Account Health daily for responses.
☐ If Amazon requests more info, respond quickly with updated evidence.
☐ If rejected, revise your POA and resubmit.
POA Template Snapshot
☐ Copy our POA template (Root Cause, Corrective Actions, Preventive Measures, Attachments).
Pro Tips For Your Amazon Policy Violation Appeal
☐ Be factual, not emotional.
☐ Frame everything around protecting Amazon customers.
☐ Quality over quantity – short, strong POA beats long rambling one.
Need Expert Help?
Schedule a free consultation today and l et Seller Candy’s compliance team help you build a strong appeal. We specialize in crafting tailored POAs, filing appeals, and improving your reinstatement odds.
