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2024 Guide To the Best Amazon Seller Tools for Sellers

As the competition in the Amazon marketplace continues to intensify, you, as a third-party seller, need to get yourself the right tools to stay ahead of the game. Whether you're a seasoned Amazon seller or just starting your journey, leveraging the power of Amazon seller tools can be the key to unlocking success in this competitive landscape.

With significant technological advancements, there are now thousands of tools available for Amazon sellers to establish a powerful, successful, and growing business. 

It may be confusing for you to choose the best tool for your specific business.  In this blog, we explore the benefits of these tools, give you a comprehensive list of must-haves, and discover how they can enhance your Amazon business across various aspects, including research, analytics, marketing, and more.


Seller using Amazon seller tools


Why use the Best Amazon Seller Tools?

Before diving into the suite of Amazon seller tools, let's understand why choosing the best one is crucial for your Amazon business success. 

Here are some of the benefits that an Amazon software tool can offer:

Enhanced Efficiency

As an Amazon seller, you have a myriad of tasks to handle, from product listings to order processing and customer service. Amazon seller tools come to the rescue by automating repetitive and time-consuming tasks. It saves you valuable time and effort while optimizing various business processes.

With these tools handling your more mundane operations, you can redirect your focus towards more strategic aspects of your business, such as product research, marketing, and expanding your product line. This enhanced efficiency allows you to operate more smoothly and effectively, increasing productivity.

Amazon seller using the best Amazon tools.

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Data-Driven Decisions

In the dynamic world of Amazon, data is king. Seller tools provide you with comprehensive analytics and valuable insights into your business performance. 

You can analyze sales trends, track customer behavior, and monitor your competitors' strategies. Armed with this data, you can make well-informed decisions, optimize your listings, and identify market trends and opportunities. 

By relying on data-driven decision-making, you can stay ahead of the competition and maximize your chances of success.

Improved Competitiveness

The Amazon marketplace is highly competitive, and you need to stay ahead of the competition to get that sustained growth you crucially need for your listing. Amazon seller tools offer various competitive advantages that can elevate your business above others. 

For instance, Amazon repricing tools can automatically adjust your prices to remain competitive in the ever-changing market. In contrast, keyword research tools help you identify relevant and high-traffic keywords to optimize your product listings. 

Additionally, Amazon inventory management tools prevent stockouts, ensuring your products are consistently available to customers, thus improving your seller performance metrics.

Seller using a product research tool for Amazon business.

Enhanced Customer Experience

Customer satisfaction is paramount for you in any e-commerce business. The suite of tools provides valuable features to enhance the customer experience. 

For example, review management tools allow you to quickly monitor and respond to customer reviews, addressing any concerns and improving your brand reputation. Feedback software enables you to gather valuable feedback from customers and respond to their inquiries efficiently. 

If you can give exceptional customer service, you can foster customer loyalty and encourage positive reviews. This leads to increased sales and better overall performance on the platform.

Amazon seller tools are essential for every Amazon seller looking to thrive in the competitive marketplace. These tools enhance efficiency, provide valuable data insights, give you a competitive edge, and enable you to offer an exceptional customer experience. By harnessing the power of these tools, you can optimize your Amazon business, boost sales, and pave the way for long-term success.

Seller using the best software tools to streamline his business.

Types of Amazon Seller Tools

Keyword Research Tools

When you identify relevant and popular search terms customers use to find products, this is known as Keyword Research on Amazon (or any other search engine, like Google, for example). Keyword research tools help you to find those important target keywords for your Amazon product to include in the product listing and PPC (pay-per-click) advertising.

Listing Optimization Tools

These tools also help you identify target keywords and optimize your listing in such a way that helps your product rank well in Amazon’s search engine organically. The bonus of optimization tools is that you can analyze your competitors' strategies and optimize your product listing accordingly. It enhances your sales and visibility, as well as the overall success of your account.

Amazon Product Research Tools

Product research is the process when you collect and analyze data to find winning products with high revenue, low competition, and high profit. A product research tool is a third-party software that collects all the data on the product you require to make your Amazon business successful. It helps you make the right decision and equips you with all information about all the sellers, prices, discounts, competitors, sales, keywords, and ratings. 

Amazon Advertising Tools

Advertise your product for brand awareness, attract new customers, and increase sales. These are the big goals of Amazon's advertising tools. The right tools can improve your efficiency, increase sales, and bring flexibility and ownership. It brings advanced features to help your business grow and increase your ability to scale.

All-In-One Seller Tools

These tools facilitate all the necessary and advanced features in one place for you to analyze and manage your Amazon business. Keyword research, product management, listing management, and Amazon analytics are standard features all-in-one Amazon seller tools provide. It also offers powerful features that help list quality scores, request customer reviews, and view total Amazon traffic to know Amazon sales trends. 

Free Amazon Seller Tools

Amazon offers several free seller tools that help to boost your business. Amazon FBA calculator, Amazon keyword research, Amazon product description editor, and duplicate keyword removal are some of the basic features Amazon seller tools provide. Free tools help sellers to grow Amazon business at zero cost. Some of the best free tools available are AMZ base, Keepa, Amazon FBA Calculator, etc.

Amazon FBA Tool

These are tools for Amazon FBA sellers to sell their products on Amazon while Amazon takes care of inventory and shipping the orders. The best Amazon FBA tools help you to build a successful Amazon FBA business. It helps you with Product/Price research, Sourcing products, Listing optimization, Amazon PPC advertising, and many more.


List of Amazon Seller Tool Must-Haves

Here’s a list of some of the best tools for Amazon sellers available in the market to make your top choice:



ZonGuru is an excellent tool for a private-label brand. It is professional, user-friendly, and great competition for Helium 10, Seller app, and Jungle Scout. You can do sales and competitor analysis, product research, and keyword search using ZonGuru. 

Along with this, it allows communicating with your customers so that they get satisfaction from your services and get positive reviews. This platform provides an all-in-one tool with new features, and updates are added promptly and in a timely manner. This tool can scale your Amazon business in a very effective manner. 


  • ZonGuru helps to generate hundreds of profitable product ideas.
  • The platform provides word search, keyword research, and listing optimization tools.
  • It is an excellent option for you to obtain solid Amazon business analysis.


Helium 10

Helium 10 is considered one of the most preferred tools for Amazon sellers. With over 20 features, this tool has everything you need to grow your business. This tool facilitates sellers to find different keywords, profitable products, product research, manage Amazon business, and improve listing.  PPC, Chrome Extension, and QR Code features are also offered by Helium 10.

Advantages of Helium 10 

  • Helium 10 is user-friendly, reasonable, and easy to use.
  • It helps you find keywords and winning products to sell on Amazon.
  • It also helps you optimize Amazon listings.
  • A free Amazon course is also provided by Helium 10.


Jungle Scout

Jungle Scout is another excellent all-in-one Amazon tool that holds a good position and is trusted by most private-label brands. Here, you can find the best suppliers, estimate sales and revenue, research competitors, find keywords for listing, and introduce quality products. The platform allows you to promote your product with coupons and offers that excite customers and track all expenses and sales data.


  • Jungle Scout helps you to estimate your monthly sales.
  • It helps you with advanced product research to win on Amazon.
  • Other features include finding customer demand, keyword research, and profitability estimation.




SellerApp is an excellent alternative for Helium-10 and Jungle Scout as it is affordable and has all the fantastic features you will need.  It helps with keyword research, finding new products, calculating profit margins, and ultimately growing your Amazon business. 

You can maximize your business potential with SellerApp, as its PPC tool allows tracking more than 100M products simultaneously. 


  • Having excellent customer support, the Seller App helps customers discover top products.
  • Tracking influential product and keyword searching options are also provided by the SellerApp.
  • Not only this, but the seller app also provides listing tools and Chrome extensions.



Keepa is a vital and splendid tool for tracking prices, examining sales, and keeping an account of the selling history of any product. It is available free of cost and can be used by anyone. This tool's unique feature showcases a list of the best-selling products on Amazon, which gets updated every 6 hours. 


  • Features like Price and sales rank tracking make it a must-have tool for Amazon sellers.
  • Keepa works directly on Amazon pages and is also free to use.
  • With its paid version, you can get features like Price history graphs, current and historical graph offers, and price drop alerts.


Viral Launch

Viral Launch is an excellent tool for new Amazon sellers focusing mainly on product launches. It started in 2014 and provides features like keyword search, Amazon advertisement, listing optimization, inventory tool management, and promotion tools. The viral launch also gives its users a 14-day free trial.

Viral launch offers all the tools to help launch and grow Amazon's business. It is an integrated platform offering high visibility and sales.


  • Viral Launch is not only user-friendly but also great for product promotions. 
  • SEO and listing optimization facilities are also available. 
  • You can quickly compare keywords and get winning product ideas using Viral Launch.



Amazeowl's Chrome extension is available as both a free and paid version for product research. The software's main features include tracking niches, keyword monitoring, chrome extension, product ranking, and more. Amazeowl is available in 11 countries, including Canada, Mexico, the UK, the USA, and Australia. 


  • The Free version allows tracking 1 niche, up to 3 keyword monitoring, and auto-updates of over 1000 niches.
  • The paid versions allow customer support, a product database, and more.




Repricer is an excellent tool for you as an Amazon seller if you want to maximize your profits. It allows you to enter product cost to the minimum and maximum product margin, and the tool analyzes and provides profit-maximizing options. It automatically increases and decreases the price to beat the competition and stand out.  This tool helps you win the Amazon Buy Box and stand out from your competition. 


  • Repricer helps you stay ahead of your competitors and profit from every sale.
  • This tool's significant features are managing inventory and repricing decisions based on sales.
  • It checks who is competing for a Buy Box with you



BQool allows users to set pricing rules that can make a huge difference in profits in the long run. You can choose your competitors and change pricing as and when needed.  This tool can help you increase your sales average by up to 35%. Real-time price tracking, performance analysis, and repricing strategy are the most useful features provided by the BQool. This tool is available in the US, UK, MX, CA, and many more countries. 


  • BQool helps to make more profit and win Amazon Buy Box.
  • It provides tools like AI-powered repricer, AI sales maximizer, and AI profits booster.


Amazon Seller App 

Amazon provides a free Amazon seller App to manage your business efficiently. It helps you to keep track of your orders. It allows you to calculate sales, find new products, customize offers, and deal with queries from customers. 


  • It is a free and easy-to-use tool that helps process and track orders and manage day-to-day Amazon business.
  • The platform allows for analyzing sales history and calculating basic sales, which are good features the Amazon Seller App provides.


Sellerboard is an affordable Amazon tool with features like managing accounts, achieving maximum profits, and providing valuable insights. It also offers a mobile app that helps you manage the account on the go. 


  • Inventory management and campaign management are some of the great features provided by Sellerboard.
  • Sellerboard provides various eCommerce tools and helps you analyze competitors.
  • It provides a 2-month free trial period and excellent customer support.




SellerAmp is a popular tool for Online arbitrage, wholesale sourcing, and retail arbitrage. Seller Amp is available in the US, Spain, Canada, Spain, Germany, and many other countries. With many features like wholesale sourcing and online arbitrage, Seller Amp is an excellent tool for Amazon sellers.


  • The platform provides Profit analysis tools like Profit dashboards, COGS management, Returns statistics, Trend dashboards, Indirect expenses, and data export.
  • It also provides Automation tools like Inventory management, Review requests, PPC optimization, Listing change alerts, Lost inventory refunds, and Chrome plugin.
  • It is available as a mobile app, a web app, and a Chrome extension.



AMZScout is a powerful all-in-one tool for Amazon sellers. It provides keyboard exploring, product research, revenue, and sales estimation features. It is available in 9 Amazon countries - Italy, India, France, Germany, Mexico, USA, UK, Canada, and Spain.


  • AMZScout is an affordable tool to find profitable and low-competition products.
  • It is an easy-to-use and straightforward platform with a vast product database.
  • It provides tutorials and videos for beginner Amazon sellers.


Camel Camel Camel

Also known as The Camelizer, the tool is an excellent tool with features like an Amazon price tracker, Amazon price history charts, and price drop alerts. The platform will help you set the expected price and get a notification whenever the price drops. This tool is available in India, Germany, Canada, the USA, the UK, France, and Australia. 


  • It is available completely free to its users.
  • This tool helps you save money and provides features like guides, news, and tips.



BuyBotPro is considered one of the best Amazon seller tools for online arbitrage. It provides a mobile app feature that helps the seller scan its products and review all the essential data. It is an automated FBA calculator and arbitrage tool. 


  • Estimating monthly sales can be quickly done using ButBotPro. 
  • It provides features like automated deal analysis and buying decisions, ROI and profit checkers, and BSR checkers.
  • It helps save time and money by making more profits.




SourceMogul is a great tool and helps you scan 100s of stores and find the best deal. You can select the fields for profit, sales, product research and analysis, cost price, and category. SourceMogul will help you win the competition by winning Amazon Buy Box.

It helps find the best product price and buy them at a price lower than your competitors. This tool helps to save time and is easy to use, but it is only available in the US and the UK. 


  • It helps you to find products at a low price and make profit calculations.
  • Source Mogul allows analyzing deals quickly.
  • A Chrome extension of the software is also available.


Viral Launch

Viral Launch is a popular and valuable tool for sellers who are new to Amazon and wish to launch products on Amazon successfully. It provides other options like keyword search, advertisements, competitor tracking, and inventory management. 


  • It is a powerful and user-friendly platform.
  • It provides an analysis of Market trends and competition levels.
  • It helps in finding winning products to sell on Amazon.


Let’s find the best tool

Whether a beginner or an expert, you need tools to grow and enhance your Amazon business. Selecting the tools wisely and per your business needs is essential. First, understand your business model and then plan your budget and requirements. Now, review all the tools and find which suits you best. 

Join our mailing list for regular updates, tips, and proven strategies to grow your Amazon business. Started by a successful Amazon seller, now we at SellerCandy are dedicated to helping Amazon sellers like you focus on your priority tasks without having to deal with Seller Central ever again. Book your call now to get started. 


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